Jose Cervantes Resume

Technical Experience


  • HTML5
  • CSS3
  • JavaScript/Angular
  • Python
  • PHP

Web Development

  • HTML5/CSS3/Dreamweaver/Text Editor
  • Open source CMS: WordPress, Drupal, Umbraco, E-Commerce, Forums/Social
  • Enterprise CMS: HP Teamsite, Adobe EM

Mobile Apps

  • Hybrid Apps
  • Cordova
  • Ionic
  • Angular JS

Email Marketing

  • Email development: design, coding, testing, best practices
  • Email marketing: Journeys and journey development, email automation, A/B testing, email metrics and analysis, email campaigns, dynamic content, database/subscriber management
  • Software: Exact Target and Salesforce Marketing Cloud, Mailchimp, Aweber, Constant Contact, misc related tools

Digital Marketing

  • SEO (web development/media/copy/research)
  • Content marketing (blogging, podcasting/audio, video)
  • Paid Advertising and optimization
  • Social Media
  • Metrics and analysis: Google Analytics, Adobe Marketing Cloud, Omniture, misc tools

Speaking and Teaching

  • Teaching web development classes to individuals and organizations (HTML/CSS, Front-End, email coding, CMS, web development)
  • Over 50 + classes taught (ranging from 3 to 25 students/class)
  • Online business and web development speaker
  • View customer testimonials!

Professional Experience

June 2014 – Present

Herbalife Nutrition Logo

Digital Marketing Specialist and Web Developer
Herbalife of America, Inc. – Torrance, CA

  • Publish various content for North America Marketing (US, CA, Puerto Rico, Jamaica and Trinidad and Tobago) on strict deadlines
  • Execute digital marketing campaigns (web, email marketing, SMS, targeted web content, paid advertisements)
  • Code, develop and design modern, responsive emails (single sends, customer journeys, campaigns)
  • Create website wireframes and develop websites for North America events using content management systems and uniquely customized templates
  • Track and analyze campaign metrics and KPIs to improve sales and marketing efforts in North America
  • Interview, train and support internal staff on marketing strategies and tools

May 2015 – Present

General Assembly Logo

Technology Instructor
General Assembly – Los Angeles and Orange County, CA

  • Instructor for web development and digital marketing classes and workshops including code (HTML, CSS, PHP), web development (WordPress beginner to intermediate), email marketing and email coding, backend and server hosting, front-end web development, and more.
  • Speak at related technology and digital marketing events and conferences

August 2013 – February 2015

Dr U Logo

Web Administrator, Marketing Consultant
Dr. Sanusi Umar – Redondo Beach, CA

DermHair Clinic and FineTouch Dermatology are two board-certified medical clinics located in Redondo Beach, CA. The clinics specialize in world-class hair transplantation and cosmetology services.

  • Develop/manage multiple web properties
  • Increase clinic and physician’s online business presence via digital marketing and content (blogs, videos, audio podcasts)
  • Execute internet business strategy to increase hair loss and dermatology clients

Jan 2012 – February 2015

Contract Web Developer, Digital Marketing Consultant
Freelance - Los Angeles, CA

  • Create modern, mobile-friendly, SEO-optimized websites for businesses and individuals
  • Perform website audits and redesigns
  • Digital marketing consultant (content marketing, social media, web development, copywriting, marketing strategy)

June 2009 – June 2010

America Scores Logo

Grant Writer/Development Associate
America SCORES Chicago - Chicago, IL
AmeriCorps VISTA Volunteer

  • Write funding proposals and grant applications for private and public funds
  • Manage corporate partner grant obligations and compose spending reports
  • Assist with general funding initiatives (fan cultivation, off-line networking, fundraising events and PR)
  • Manage blog and social media relationships; research online digital marketing trends


Sep 2002 – March 2007


Bachelor of Arts in Literature and Film
University of California, Santa Cruz - Santa Cruz, CA

  • College Adviser/Tutor/T.A. - Early Academic Outreach Program (EAOP)
  • Student Services Assistant - UC College Prep Online (online AP courses for underrepresented communities in CA)

1998 – 2002

Belmont High School Los Angeles

Belmont High School - Los Angeles, CA

  • Academic Decathlon member
  • Boys State participant, The American Legion
  • UCI Humanities participant, program speaker
  • 3 year high school basketball athlete


  • Web development speaker (WordPress), SXSW Austin, 2016
  • Recipient of the North America Marketing Outstanding Performance Award, Herbalife International, 2015
  • Bilingual (fluent English and Spanish)
  • Interests: technology, online business, writing, coding, teaching, learning, productivity, health, travel, astronomy, basketball, outdoors, environment