Technical Skills


  • HTML5
  • CSS3
  • Python
  • PHP

Digital Marketing

  • SEO (web development/media/copy/research)
  • Content marketing (blogging, podcasting/audio, video)
  • Paid Advertising and optimization
  • Social Media
  • Metrics and analysis: Google Analytics, Adobe Marketing Cloud, Workspaces, misc tools
  • Digital publishing

Web Development

  • HTML5/CSS3/Dreamweaver/Text Editor
  • Open source CMS: WordPress, Drupal, Umbraco, E-Commerce, Forums/Social
  • Enterprise CMS: Teamsite, AEM

Digital Insights

  • Adobe Analytics / Workspace / Report Builder
  • Google Analytics
  • Excel
  • Python

Email Marketing

  • Email development: design, coding, testing, best practices
  • Email marketing: Journeys and journey development, email automation, A/B testing, email metrics and analysis, email campaigns, dynamic content, database/subscriber management
  • Software: Exact Target and Salesforce Marketing Cloud, Mailchimp, Aweber, Constant Contact, misc related tools

Speaking and Teaching

  • Teaching web development classes to individuals and organizations (HTML/CSS, Front-End, email coding, CMS, web development)
  • Over 75 + classes taught (ranging from 5 to 25 students/class)
  • Online business and web development speaker
  • View customer testimonials!

Professional Experience

February 2018 – Present


Analyst, Digital Insights
Fox Network Group – Century City, CA

Responsible for interpreting data from Adobe Analytics to report on core viewership and usage KPIs, measure the impact of app releases and features to grow the viewership audience and improve the client user experience.

June 2014 – February 2018

Herbalife Nutrition Logo

Online Communications and Technology Supervisor
Herbalife of America, Inc. – Torrance, CA

Herbalife provides nutrition and weight-management products to over 90 countries worldwide. I work for North America marketing’s technology and web department.

  • Develop/test modern, responsive emails for +1 million sends/month to B2B and B2C using HTML/CSS and Salesforce Marketing Cloud (single sends, multi-market/locale sends, customer journeys, automations, email campaigns, dynamic content)
  • Develop modern, responsive websites from wireframe to production for North America (WordPress, Umbraco)
  • Measure, analyze and present digital marketing data and KPIs to stakeholders (Adobe Analytics + Workspaces, Salesforce, Microstrategy)
  • Test and Improve user website experience through landing page optimization (A/B tests, multivariate testing, customer segmentation and targeting) using Adobe Target
  • Research and implement latest digital marketing technology to achieve KPIs and improve brand, user experience and reach marketing/sales goals
  • Closely involved in hiring process of new team members; on-boarding, training, coaching; continuous development of team

May 2015 – Present

General Assembly Logo

Technology Instructor
General Assembly – Los Angeles and Orange County, CA

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand technology skills.

  • Lead and teach full day or weekend workshops in HTML, CSS, computer programming (Python, PHP), web development (WordPress), digital analytics and digital marketing
  • Students include professional development professionals of all ages in Southern- California

Jan 2012 – PRESENT

Digital Marketing Strategy Consultant
Private consulting - Los Angeles, CA

  • Provide digital marketing services and software products to businesses and individuals via web development (WordPress, Drupal, HTML/CSS, Python/ frameworks), digital analytics (Google Analytics), email marketing (Mailchimp) and content marketing (SEO, content strategy, media production)

August 2013 – February 2015

Dr U Logo

Web Administrator, Marketing Consultant
Dr. Sanusi Umar – Redondo Beach, CA

DermHair Clinic and FineTouch Dermatology are two board-certified medical clinics located in Redondo Beach, CA. The clinics specialize in world-class hair transplantation and cosmetology services.

  • Develop/manage multiple web properties
  • Increase clinic and physician’s online business presence via digital marketing and content (blogs, videos, audio podcasts)
  • Execute internet business strategy to increase hair loss and dermatology clients

June 2009 – June 2010

America Scores Logo

Marketing Associate / Grant Writer
America SCORES Chicago - Chicago, IL
AmeriCorps VISTA Volunteer

A national nonprofit, America SCORES serves 10,000 students at over 175 public schools in 13 major US cities. The mission is to inspire youth to lead healthy lives and be engaged students.

  • Write funding proposals and applications for private and public funds
  • Managed corporate partner obligations and provide spending reports
  • Participate in marketing initiatives (fan cultivation, off-line networking, fundraising events, public releases and internet marketing)
  • Manage blog and social media content and relationships; implement online digital marketing trends


Sep 2002 – March 2007


Bachelor of Arts in Literature and Film
University of California, Santa Cruz - Santa Cruz, CA

  • College Adviser/Tutor/T.A. - Early Academic Outreach Program (EAOP)
  • Student Services Assistant - UC College Prep Online (online AP courses for underrepresented communities in CA)

1998 – 2002

Belmont High School Los Angeles

Belmont High School - Los Angeles, CA

  • Academic Decathlon member
  • Boys State participant, The American Legion
  • UCI Humanities participant, program speaker
  • 3 year high school basketball athlete


  • Web development speaker (WordPress), SXSW Austin, 2016
  • Recipient of the North America Marketing Outstanding Performance Award, Herbalife International, 2015
  • Bilingual (fluent English and Spanish)
  • Interests: Writing/arts, computer programming, online business, travel, basketball, comedy, astronomy